Clara Peirce is a lifestyle content creator based in Raleigh, North Caroline. Known for her elevated style and aesthetic lifestyle videos, Clara represents the polished friend we all aspire to be like. As Clara stepped into content creation full time, she dreamt of having an online space for her followers to find all things 'Clara'. And so, clarapeirce.com was born!
Taking major inspiration from Clara's content style and personality, we crafted a brand that positions Clara as a friendly, approachable expert. Through a modernly classic, neutral color palette, a fun pop of red, and chic brand fonts, we crafted a foundation that felt polished and elevated, while still upbeat and playful. Extending these details into her website and brand touch points, such as Youtube thumbnails and her email newsletter, we were able to breathe strategic elevation into every detail of her brand.
Our intention walking into this project was to create an online space dedicated to serving Clara's following. Each detail was carefully crafted to be user-experience focused. Simplicity was the heartbeat that drove this project, and we are so pleased with the overwhelming love Clara's website and refreshed brand identity has received.
As storytellers, our mission is to capture the soul of your business and craft a brand story that draws people in.