Our story begins in the foothills of the Blue Ridge Mountains, but is currently being written near the Atlantic Ocean. Located in Norfolk, VA, our studio serves small businesses worldwide.

We are a boutique brand + web design studio based on the East Coast.

meet the founder

We prioritize timeless, bespoke design that ignites connection and inspires viewers.

In a world obsessed with fleeting trends, we design brands that will serve your business for years to come. Without strategic intention, even the most stunning designs will fall flat. Design is a vessel for connection. And connection is what we do best.

the experience

Collector of
Typefaces, Old Books, & Moody Playlists

Hey there, I'm Abbey Chaplain - the founder and lead creative behind Studio Gail.  With a degree in Media Arts & Design and years of freelance experience under my belt, I started Studio Gail in 2020 to house all my creative passions. This is space where my love for intentionality and curated beauty collides.

My education in advertising & creative writing led me to the world of brand and web design. My strategic understanding of what a competitive brand should be in today's world, partnered with an eye for artistry, has enabled me to specialize in creating brands that are equally stunning and strategic.

meet the founder

inspired by:

disco ball sun flares / fresh flowers /  frothy coffees / classic silhouettes / thrifted books / film photography / foamy waves / white bed sheets

I remember starting my own business and feeling so incredibly... lost.

Trust me when I say I have been in your shoes. After the initial thrill of starting your own business comes the reality check... you are only human. You can't do it all. Thousands of creatives and educators are constantly pining for our attention. "Do more!" "Run faster!" "Grow, grow, grow!"

We were never meant to do this life alone. It’s okay to ask for help. Whether you’re in month one or year twelve of running your business, we all need help sometimes.

Let me be a friend to you in this journey. 

partner with us

We specialize in giving you the confidence you crave.

By making decisions based in strategy and sustainability, we work together to craft a brand that aligns with your most intentional self.

The Services

The Case Studies

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An Elevated Experience for Couples, Brands, & Visionaries.


Case Studies