Abbey Chaplain Quan is a brand director & multidisciplinary creative based on the east coast of Virginia. With a desire to tell modern stories in poetic ways, she founded Studio Gail in twenty-twenty.

I.story

Once upon a time, I only dreamt of days like this. Living by the sea with my husband (and our dachshund, Bowie), spending my days creating, and baking sourdough on weekends. Not too long ago, my college days were filled with marketing classes, mountain drives through the Shenandoah Valley, and running my very first business (a thrift resale brand, if you can believe it). Between terms, I'd spend my holidays freelancing design work, falling deeper in love with the world of brand design. The month I graduated from university, Studio Gail was born.

A space for...

Studio Gail exists for the creative who knows there’s a more intentional way forward. This is a space for reflection, refinement, and quiet confidence—where presence matters more than performance. Here, brand elevation isn’t about effort. It’s about alignment.

Where elevated thinking
meets effortless embodiment.

At least, that's what's true over here. Our guiding principles focus on elevating not just how you look, but how you think, create, and evolve.

IV. Less, But Better

In a world of more, faster, bigger - we prefer less, slower, more intentional. Every resource, template, and experience we create is thoughtfully designed to help you do less, but better.

III. Evolution as Art

Your brand, like you, is constantly evolving. We design for growth, creating flexible systems that flow with your vision.

II. Intention in Everything

From the way you structure your offers to the way you sign off your emails - every detail is an opportunity for embodiment.

I. Embodiment Over Effort

Your brand should feel like an honest extension of you. We create space for authentic alignment through thoughtful design, curated resources, and intimate guidance.

Behind every elevated brand
lies an intentional vision.

Your brand is an extension of you. We believe showing up in it should feel as natural as breathing. When you're truly aligned with your brand, embodiment flows effortlessly.

( I. ) Embodiment

Your brand, like you, is constantly evolving. We design with your future in mind, creating systems, mindsets, and foundations that adapt and flow. Room to grow, space to evolve, freedom to transform.

( III. ) Evolution

Intention is the bridge between your vision and your reality. We guide our clients beyond 'what looks good' into the deeper world of 'what feels good.'

( II. ) Intention

In a world obsessed with more, faster, bigger — we advocate for a less, but better approach. Giving your resources — time, money, energy, attention — on what matters most, and ruthlessly eliminating the rest.