Abbey Chaplain Quan is a brand director & multidisciplinary creative based on the East Coast of Virginia. With a desire to tell modern stories in poetic ways, she founded Studio Gail in twenty-twenty.
Once upon a time, I only dreamt of days like this. Living by the sea with my husband (and our dachshund, Bowie), spending my days creating, and baking sourdough on weekends.
Not too long ago, my college days were filled with marketing classes, mountain drives through the Shenandoah Valley, and running my very first business (a thrift resale brand, if you can believe it). Between terms, I'd spend my holidays freelancing design work, falling deeper in love with the world of brand design. The month I graduated from university, Studio Gail was born.
Five years, a wedding, and over 70 clients later, I'm still that same gal — constantly curious about something new, always deep in a good book or lost
in a podcast, perpetually rearranging furniture (some things never change), and endlessly pursuing self-exploration.
These days, you'll find me on long morning walks with my puppy, on long rambly calls with my clients, or spending a little too much time on Pinterest. I consider myself the original case study for what I preach: someone who turned their creative hobby into a business that feels more like play than work.
And now, I get to spend my days dreaming up creative brands, mentoring friends on stepping deeper into alignment, and, of course, sharing all the lessons learned along the way.
Once upon a time, I only dreamt of days like this. Living by the sea with my husband (and our dachshund, Bowie), spending my days creating, and baking sourdough on weekends.
Not too long ago, my college days were filled with marketing classes, mountain drives through the Shenandoah Valley, and running my very first business (a thrift resale brand, if you can believe it). Between terms, I'd spend my holidays freelancing design work, falling deeper in love with the world of brand design. The month I graduated from university, Studio Gail was born.
Five years, a wedding, and over 70 clients later, I'm still that same gal — constantly curious about something new, always deep in a good book or lost in a podcast, perpetually rearranging furniture (some things never change), and endlessly pursuing self-exploration.
These days, you'll find me on long morning walks with my puppy, on long rambly calls with my clients, or spending a little too much time on Pinterest. I consider myself the original case study for what I preach: someone who turned their creative hobby into a business that feels more like play than work.
And now, I get to spend my days dreaming up creative brands, mentoring friends on stepping deeper into alignment, and, of course, sharing all the lessons learned along the way.
A space for...
Studio Gail exists for the creative who knows there’s a more intentional way forward. This is a space for reflection, refinement, and quiet confidence—where presence matters more than performance.
Here, brand elevation isn’t about effort. It’s about alignment.
Where elevated thinking
meets effortless embodiment.
At least, that's what's true over here. Our guiding principles focus on elevating not just how you look, but how you think, create, and evolve.
IV. Less, But Better
In a world of more, faster, bigger - we choose intention. Every resource, template, and experience we create is thoughtfully designed to help you do less, but better.
III. Evolution as Art
Your brand, like you, is constantly evolving. We design for growth, creating flexible systems that evolve with your vision.
II. Intention in Everything
From the morning light in your workspace to the way you sign your emails - every detail is an opportunity for elevation. We believe in the power of small, intentional choices.
I. Embodiment Over Effort
Your brand should feel as natural as breathing. We create space for authentic alignment through thoughtful design, curated resources, and intimate guidance.
Behind every elevated brand
lies an intentional vision.
Your brand is an extension of you. We believe showing up in it should feel as natural as breathing. When you're truly aligned with your brand, embodiment flows effortlessly.
( I. ) Embodiment
Your brand, like you, is constantly evolving. We design with your future in mind, creating systems, mindsets, and foundations that adapt and flow. Room to grow, space to evolve, freedom to transform.
( III. ) Evolution
Intention is the bridge between your vision and your reality. We guide our clients beyond 'what looks good' into the deeper world of 'what feels good.'
( II. ) Intention
In a world obsessed with more, faster, bigger — we advocate for a less, but better approach. Giving your resources — time, money, energy, attention — on what matters most, and ruthlessly eliminating the rest.