The exact approach I used (and still recommend) for wedding creatives + service-based founders
Let’s be honest: an inquiry call can feel like a lot. A little awkward. A little nerve-wracking. And if you’re anything like I was when I started out, maybe even a little panic-inducing.
But here’s the thing I’ve learned: when done well, they can actually be fun. (I know! Wild.) They can help you build real connection, establish trust, and lead potential clients toward a very aligned yes — all without feeling like a sales pitch.
After years of leading these calls for wedding creatives — and now, after moving fully into the template side of things — I can honestly say inquiry calls are something I (surprisingly!) miss. Why? Because I got good at them. I stopped dreading them. I figured out how to lead an inquiry call — with clarity, presence, and a whole lot of ease.
And today, I’m sharing the exact approach I used and now recommend to so many of my brand and web design clients. So whether you’re a photographer, videographer, planner, or creative in a totally different space — this one’s for you. Let’s take the stress out of inquiry calls, once and for all.
Step 1: Set the Stage From the Start
Right when the inquiry call begins, establish the tone. This doesn’t have to be rigid or overly formal — in fact, it shouldn’t be. Keep it warm and casual while also letting them know you’re holding the container.
- Thank them for joining you (and taking time out of their day!)
- Tell them what’s going to be happening on the call so they’re fully aware.
- Share with them what’s coming next so they don’t need to wonder during the call.
Here’s a simple script to open with:
“Thank you so much for hopping on this call with me! This is really just a casual discovery chat — a way for us to get to know each other and see if we’re a good fit. I’ll walk you through a bit of what I offer and how I work, and you’re welcome to ask any questions along the way. Then after the call, I’ll send over a proposal with all the details. No pressure at all — it’s just so you have everything you need to make an aligned decision.”
By setting expectations early, you remove guesswork, reduce anxiety (on both ends), and establish yourself as a calm, capable guide.
Step 2: Introduce Yourself Like a Human
Yes, you are leading the inquiry call — but that doesn’t mean you have to come off overly polished or robotic. Practice your intro so it flows naturally, and hit your three basics: who you are, what you do, and why you love it. It does not hav the scripted or memorized (in fact, please don’t), but having a simple outline that you know to hit is very helpful.
It might sound something like:
“So, my name is Abbey, and I’m a brand and web designer with a few other swirly creative titles (as I’m sure you can relate to in owning your own business). I studied creative advertising in college and loved it, but couldn’t see myself working in an agency’s cubicle selling people things they don’t need. So I found my way to design — and my first clients just so happened to be wedding photographers. I instantly fell in love with the industry, and now I create elevated, soulful brands for wedding creatives who want to attract their dream clients. I’d love to hear a bit about your background and how your business began as well!”
Let it be you. Casual, clear, and confident.
Step 3: Remember — They Came to You
This person saw something in your work. They chose to inquire. They showed up for the call. You’re not chasing them down — you’re simply creating space to connect.
Even if your voice shakes or your palms sweat, that doesn’t mean you’re doing it wrong. Confidence doesn’t mean never feeling nervous. It means showing up anyway, and trusting that you have something valuable to offer.
Step 4: Give Yourself the Gift of Prep
Good inquiry calls start before the Zoom link opens.
Take 5–10 minutes beforehand to review their contact form, scan their Instagram, and make a few mental notes. Did they just get back from Italy? Mention it. Do you have a mutual love of UVA? Bring up how your sister went there too. Small details go a long way toward building trust.
When someone feels seen, they feel safe. And safe people become dream clients.
Step 5: Protect Your Energy
I recommend:
- Adding 15–30 min buffers between calls (no back-to-backs!)
- Using a scheduler like HoneyBook to prevent burnout
- Giving yourself margin to prep, debrief, and transition
Confidence isn’t built in the moment — it’s built by creating systems that support you before the call even starts.
Step 6: Be Present + Pay Attention
This part of an inquiry call is simple but huge:
Use their name. Listen fully. Ask follow-up questions. Compliment them where you genuinely can.
This isn’t just about impressing someone — it’s about showing them what it’s like to work with you. Thoughtful, attentive, warm. A true partner, not just a service provider.
Step 7: Share the Proposal While the Momentum Is High
If the inquiry call feels aligned and your gut says yes — send the proposal immediately afterward.
Before you wrap, you can say something like:
“After this call, I’ll go ahead and send over the proposal so you have all the details in one place. No pressure at all — it’s simply to help you sit with everything and make the best decision for you.”
Give them what they need, then let them lead the next step.
Confidence Comes From Clarity
You don’t need to be perfect. You just need a plan. Inquiry calls don’t have to feel like a performance — they can be invitations. An open door into a space you’ve thoughtfully created for the right people to walk into.
When you lead with calm, warmth, and intention — your dream clients will feel it. And they’ll say yes.
Here’s to less panic. More ease. And calls you actually look forward to.
Need a little more support behind the scenes? I’ve created Honeybook Templates to support your backend and give you all the confidence you need. [Explore the Studio Gail HoneyBook Templates →]
