I’ve been feeling the shift into a new season. The days are getting longer, I’m adjusting my routines, and everything around me feels like it’s starting to hum back to life. But even in that fresh energy, there’s a question I keep hearing from clients, friends, and honestly – from myself too:

“If I’m doing all the right things… why do I still feel off?”

Not totally exhausted, not totally fine, just… off.

Like you’re showing up, but not really feeling connected. Like you’re keeping up, but not in a way that feels good.

That, my friend, is burnout.

It’s not always a big dramatic crash. Sometimes it’s subtle. A slow leak. A low fog. And it’s usually a sign that something’s misaligned – not always with how much you’re doing, but with what you’re doing and how it’s being held.

Here’s what I’ve been seeing over and over again:

Burnout creeps in when most of your energy is going toward the parts of your business that don’t actually need you (and not enough toward the parts that do).

Things like sending the same email five times, chasing down inquiries, trying to remember who needs what. The kind of work that’s necessary, yes – but also draining when it takes up too much space.

It’s not that these admin tasks shouldn’t exist. They’re part of running a business.

But if your day-to-day is only filled with to-dos that anyone could do, of course you’re going to feel disconnected from the heart of your work.

So here’s the real issue (and my spicy take of the month):

It’s not that your schedule is too full. It’s that your systems aren’t doing enough of the heavy lifting.

And no, you don’t need to overhaul your life. But small shifts make a big difference. Things like:

• Having an inquiry form that automatically sends out your pricing guide.
• Setting up emails that confirm a call or next step before you even hit reply.
• Giving clients a clean onboarding experience so they know what to expect and when.

That kind of support doesn’t just save time—it helps you stay in your zone. It keeps you from spinning your wheels and frees you up to focus on the work that actually lights you up.

So if you’re feeling stuck, here are a few places to check in with yourself:

• What’s taking the most energy right now—and could it be handled differently?
• What parts of your business feel the most frustrating or repetitive?
• Where could you create more structure, even in a small way, to support how you want to work?

I’m leaning into this more myself. Not to “do less,” but to make space for the right things—the stuff that actually needs me, and that I want to show up for fully.

Your burnout might not be about how much you’re doing.

It might just be about what’s holding it all together—or not.

P.S. If you’re craving more ease in the backend of your business, I’ve created a collection of HoneyBook and website templates that can help. Thoughtfully designed and fully customizable, they’re here to support the parts of your process that don’t need your creative energy—so you can give more to the parts that do. Explore the template shop here.