The holidays are here—the season of cozy evenings, velvet ribbons, and that quiet pull between celebration and reflection.
Whether you’re gearing up for a busy season ahead or longing to slow down and savor the moment, this guide is your reminder that you can do both. With a little intention, a touch of kindness (for yourself and your clients), and maybe even some sparkle, you can navigate the holidays with grace and ease. So, here’s how to prep your business for the holidays.
1. Get Ready for the Engagement Boom
Engagement season is practically its own holiday in the wedding world, and it’s no secret that inquiries tend to skyrocket this time of year. (Because, honestly, is there a better time to say yes than under the soft sprinkle of snow?) Take a moment to prep your business by updating your pricing guides, prep your email templates, and make sure your workflow can handle the buzz without you burning out. Holiday business prep starts here—by setting yourself up to handle the rush with ease.
2. Block Time to Actually Take a Break
You’re not a machine; you’re a creative, and creatives need rest to thrive. Block off a few days—or even weeks—just for you. No emails, no deadlines, no calls. Pour yourself a cup of cocoa (or mulled wine, no judgment here), light a candle, put your phone on DND, grab that book you’ve been meaning to read, and let yourself rest. You deserve it more than you know.
3. Reflect on the Year
What went well this year? What didn’t? What made your heart sing, and what left you drained? The holidays are the perfect time for a gentle reflection. Grab a pretty notebook (you know, the one you’ve been saving) and jot down your thoughts. Instead of being critical, take time to notice patterns and figuring out what feels good for next year.
4. Refresh Your Creative Space
There’s nothing like starting the new year with a clean slate—literally. Organize your gear, clear out old files on your laptop, or finally tackle that stack of receipts you’ve been avoiding. Your workspace should feel like a haven, not a source of stress. Bonus: you’ll thank yourself come tax season. A big part of holiday business prep is making sure your space supports your creativity.
5. Love on Your Clients
A little kindness goes a long way, especially during the holidays. Consider sending handwritten notes or small gifts to your clients this year. I get all my paper goods from [plug here], she makes the dreamiest stationary and last December’s handwritten notes were no exception. Whichever you go with, always know that those moments are worth the extra effort.
6. Spread Some Holiday Cheer on Social
Your Instagram doesn’t need to be a nonstop ad—it can be a cozy corner of connection, too. Share a festive behind-the-scenes moment (like your cat stealing ornaments from the tree), a reflection on your year, or a sweet thank-you to your clients and collaborators. The holidays are about connection, so let your posts reflect that.
7. Revisit Your Pricing for the New Year
Before the engagement inquiries start rolling in, take a good look at your pricing. Were you charging enough this year to feel both valued and sustainable? If not, now’s the time to adjust. And don’t be shy about sharing those changes! A quick IG Story explaining your updated pricing lets clients know you’re leveling up—and that they’re investing in quality.
8. Map Out Next Year’s Calendar
Before you commit to another fully-booked year, take a pause: Were you overbooked this year? Underbooked? Did you leave enough time for yourself? Set clear intentions for how many clients you want to take on in the new year and how much space you need to protect for yourself. Holiday business prep is truly about aligning your time with what truly matters.
9. Give Back This Season
The holidays are about gratitude, and there’s no better time to pay it forward. Find a cause that resonates with you—whether it’s supporting a local food bank or donating to a non-profit focused on the arts. It’s a beautiful way to align your business with the season’s spirit of generosity.
10. Celebrate Small Business Saturday
As a wedding creative, you are a small business—and you’re surrounded by so many others in your community. Use Small Business Saturday to share about your favorite vendors, spotlight collaborators you adore, or even offer a little promotion for your own services. It’s about community over competition, and there’s something so chic about that.
A Gentle Reminder
The holidays aren’t just about preparing your business—they’re about preparing your heart. Take a deep breath, look around, and let yourself soak in the magic of the season. Your work is beautiful, and your time is precious. Treat both with the care they deserve.
Here’s to a holiday season that’s just as warm, cozy, and intentional as the weddings you create.
