Palmer

         A modern, editorial website inspired by documentary storytelling, timeless design, and effortless minimalism.

A modern, editorial website template, inspired by refined design, coastal aesthetics, and effortless minimalism.

Showit Website Template

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drag & drop / limited availability / ready-to-use copywriting / step-by-step customization / drag & drop / limited availability / ready-to-use copywriting / step-by-step customization / drag & drop / limited availability / ready-to-use copywriting / step-by-step customization /

a template to support your elevation & Evolution

Custom-Feeling, Fully Customizable, & Crafted for the Brand You’re Becoming

Because we both know you can do it yourself — even if you can’t do it all yourself. Consider our templates a strategic (and stunning) head start as you elevate your brand from the inside out.

blog
single post
category

What's Included

All the essentials, plus a little extra so that your website looks custom & feels effortless.

the details

Home
About
Services
Portfolio
Inquire
404 / blog 404 / legal
credits
Coming Soon
Links
Investment Guide opt in

Key Features

"as seen in" logo marquee
travel schedule
investment guide email opt in
wordpress blog
unique design
featured galleries
social links page

from template to perfection

Designed to Look Custom, Flexible to Feel Like You

Original Version

Customized Version

Studio Gail templates are intentionally designed to feel custom from the start — and entirely yours by the time you’re done. Here’s how real creatives made it their own.

              "It spoke to my soul first and foremost, then spoke to my very detailed and organized self. Abbey was able to do something I had no idea was possible - she crafted a beautiful, soulful template with purposeful and useful pages, without noise and unnecessary distractions, and one that I would only need to change pictures and language! Honestly, Palmer IS my vibe. I can definitely say it was love at first sight. Visual, vibe, arrangement - organized, in one word: perfect.

          I find Palmer very easy to adjust, change, and it's also intuitive. And Abbey, thank you so much for crafting this masterpiece. I love that you are able to have such talent and heart. You were also very prompt to help with any issues, your videos are extremely helpful, you're extremely organized, and to be even more honest, I felt very safe and cared for all the way. Thank you so much! I appreciate you a lot!"

"The first time I laid eyes on Palmer I knew that this was the template I needed."

Carla Castilla, @encarla.digital

www.en.carla.digital

Palmer Investment Guide

Canva Template

Palmer Instagram Story Templates

Canva Template

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shop the template

Complete the Collection

Continue the elevation throughout your entire brand experience with the full Palmer Collection — available in the shop.

          A set of 15 graphics, built in Canva for easy customization. Designed to match your new site's aesthetic and to make elevating your everyday social presence effortless.

          A clean, client-ready Canva PDF designed  for photographers and creatives to share your packages and pricing with confidence and clarity.

To begin, purchase your template. And don’t forget to check the full shop — soon, every template will be part of a full collection with matching designs to round out your brand.

Step 01: Purchase Your Template

After checkout, you’ll get a Google Drive link with everything you need — Palmer’s brand details, resource guide, template share key, training links, and more.

Step 02: Access the Template Resources

From setting up your account to learning best design practices, this step-by-step workshop guides you through the entire process of creating and maintaining your new site, so you’re never stuck staring at a blank screen.

Step 03: Watch 'The Setup Series'

As you work through The Setup Series, your site will start taking shape. I’ll walk you through the final details to make sure nothing is overlooked — then it’s time to launch and share your new site with the world.

Step 04: Customize, Refine, Launch

From purchase to launch, in four effortless steps.

how it works

          "I am literally so in love — I do not even have words... The copy felt more me than I could have written myself. It brought my vision to life in the most perfect way."

Mallory Elizabeth Photo

Each template is only sold 10 times, max—giving you the feel of a custom site without the custom price tag (or the wait).

How many times will this template be sold?

Absolutely! While Palmer was designed with wedding photographers in mind, it’s easily customizable for any service-based business—wedding vendors, creative studios, content creators, and more.

Can I use this template if I am not a photographer?

Pretty much everything! Showit’s drag-and-drop interface makes it easy to swap photos, update fonts and colors, tweak layouts, and refine every detail until your site feels like you. No coding required.

What can I customize?

Showit is a no-code website platform that gives you full creative freedom with an easy drag-and-drop editor. This template is built exclusively for Showit. If you’re new to the platform, don’t worry—I’ll guide you through everything in The Setup Series, from setting up your account to connecting your domain and getting comfortable with the platform.

What is Showit? Is it required?

Yes, this template includes a pre-built blog that easily integrates with Showit's Wordpress backend. Details and tutorials are included in your setup guide.

Does this template have a blog?

/  frequently asked

Nearly everything you see — prewritten copywriting, Google font selections, and the color palette — comes with the template. Your purchased template will not include the photography used in our demo site and will instead use a placeholder image for you to easily update with your own photography.

Are the fonts and photos included?