There’s something truly magical about helping a client take their business to the next level, especially when it involves breathing new life into something that’s already well-loved. That’s exactly what we did with Marlyn Andrea, a wedding photographer based in Southern California. When Marlyn came to me, she was ready to leave behind the adventurous elopement style that had defined her work for so long, and pivot toward an elevated, timeless brand that resonated with her new chapter in life.
The Vision
Marlyn’s journey is one that many creatives can relate to. Her business took off in 2019, during the adventure elopement era—a time when everyone was eager to pack their bags and say “I do” at the top of a mountain. But now, as a new mother with a sweet baby girl, Marlyn was ready for a lifestyle change. She was ready to elevate her clientele, increase her rates, and find a balance that allowed for more precious moments with her daughter.
Marlyn’s vision was clear: attract high-end clients who feel like friends, maintain her approachable charm, and offer a luxury experience without an exorbitant price tag. In essence, she wanted “less, but better” – fewer weekends away from her baby and more fulfilling connections with her ideal clients.
Our Strategy
Pivoting an established business is a delicate dance – and one of my absolute favorite things to do. I’m a firm believer that you don’t have to sacrifice the personality and brand awareness you’ve built over the years. Instead, it’s about bringing intentionality into what no longer serves you and taking the next right step.
1. Name Change
For Marlyn, the first step in this transformation was a subtle yet significant name change. We updated her brand from Marlyn Batres Photography to simply, Marlyn Andrea. It’s a luxury name for a new chapter, one that feels more aligned with the elevated direction she wanted to take.
2. Brand Reposition
Next, we tackled her brand’s positioning. We needed to strike a balance between luxury and approachability. Marlyn’s friendly, warm nature is a core part of her brand, so we preserved that while polishing the details.
3. Refined Color Palette
Gone were the boho color palettes that whispered “I’ll hike with you on your elopement.” In their place, we introduced neutrals with a touch of organic warmth—a color story that upholds her signature style while seamlessly blending with a range of wedding aesthetics. This shift ensures that all eyes stay on her work, not distracted by the brand’s own colors.
4. Timeless Typography
To further emphasize the timeless and elevated aesthetic, we simplified her logos, choosing a sophisticated serif typeface paired with a romantic script. The result? A brand that feels chic, personable, and undeniably elegant.
5. Cohesive Client Experience
We extended this new identity into her client experience, revamping her investment guide and website to reflect the new Marlyn Andrea—a photographer who offers a luxury experience with a warm, welcoming touch.
The Heart of the Project
What truly set this project apart was Marlyn’s vision and commitment to her business. This was her first time investing in her brand, and for five years, she had poured her heart into creating a business that she and her clients loved. My goal was to ensure that none of that magic was lost in the transition.
Instead, we repackaged everything that made Marlyn’s brand special, guided by her desire to continue serving her clients with excellence, while also carving out more time to spend with her baby girl. Marlyn’s love for her people and her craft shines through in every decision we made together, and I’m honored to have been part of this new chapter in her journey.
Whether you’re pivoting your brand or starting from scratch, I’m here to help you tell your unique story. Let’s create a brand that not only looks stunning but feels like home – effortlessly and undeniably you.
Ready to start your elevation? Visit here and let’s craft something beautiful together.