Once again, we find ourselves closing out a season and entering into the next. And as a bonafide fall lover, I couldn’t be more thrilled. While I like to think I’ve been honoring each season for what it is (and what it has to teach), my heart can’t help but flutter at the thought of autumn returning. It’s my favorite, always. The cooler mornings, the shift in pace, the invitation to ground. After a wintery, slow start to the year (followed by a summer that swept me into motion and a bit of beautiful chaos) I’m finally landing on the other side.
Late August into early September feels like a gentle recalibration. A moment to catch your breath before harvest season begins. To slow down and tend to what matters most. And that’s exactly what I plan to do – inside my own rhythms, and here in the studio.
Here’s a little of what’s been unfolding, and what’s been inspiring me lately.
In the Studio
The transition I’ve been talking about for months is finally starting to feel real! I’m nearly finished with my last few custom client projects and it’s been a full-circle moment.
Behind the scenes, the new vision for Studio Gail is continuing to bloom.
- The Juliette Website launches this September (!), designed for service providers who crave clarity, warmth, and elevated touchpoints. You can join the waitlist here.
- I’ve also been doing more creative direction + brand mentoring — something I’m loving and plan to share more of soon. If you’re needing eyes, clarity, or a soft reset, this might be for you.
In the Shop
- ICYMI: Palmer got a little polish — and she’s looking lovelier than ever. ✨ This website template (originally designed for wedding photographers and videographers) now has new imagery, updated features, and even more visual charm. Huge thanks to @sydneytobinphoto for letting me showcase her stunning work throughout the design.
- Palmer Investment Guide — If your summer revealed some cracks in your pricing or your process, this guide was made for you. It’s the perfect tool to help you refine your offerings, raise your prices, or prune what no longer fits.
- HoneyBook Collection for Coaches — a dreamy Proposal, Questionnaire, and Pricing Guide that’s designed to make your backend feel like a seamless extension of your brand. (You can find it in the shop now!)
Inspired By
- Leaning into rituals over routines
- My meditation practice
- The first hints of crisp air as the summer humidity fades
- Back-to-school schedule shifts (even if you’re not in school, the energy is contagious)
- Ocean nights in cozy sweatshirts
- The quiet acceptance of new chapters
Journal Prompts for Autumn
This time of year always feels like one long transition: not quite summer, not quite fall. Jeans with flip flops, sweaters over sundresses, summer silhouettes in autumn textiles, afternoons that still invite play but evenings that ask for grounding.
Whether or not back-to-school is part of your life, the season itself carries that energy: a pull toward order, rhythm, and tending. So, I’m asking myself:
- What needs your attention right now?
- What’s asking to be tended, not just checked off?
- Where do you want to feel more grounded — in your work, your home, your rhythms?
- What’s been floating in the background that’s finally ready to land?
What I’m Listening To
- Soul Archeology
- Practical Magic Summer Playlist – still holding onto this one as my perfect transition soundtrack
Dreaming About
A new website template that carries all of Hallie Parker’s energy: laid-back, golden-hour, horse girl richness. We first mentioned her in July’s studio post, and now she’s slowly coming to life, and with her sister template not far behind. (After all, what’s Hallie without Annie?)
Here’s to this tender in-between. To pausing before the harvest. To making room for what matters.
Until next month,
Abbey
