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          I’m a brand mentor and designer creating intentional templates and tools for wedding creatives who want to feel more aligned, expressed, and at ease in their brand. My work invites you to show up online with clarity, confidence, and a deeper sense of self — so you can embody your brand, not just build it.

Hi, I'm Abbey!

There’s something about the first cool morning that makes me want to reach for a notebook and a lived-in sweater. We’re officially past the autumn equinox, and the season is already calling me back to the things that ground me: slower mornings, evening walks with Bowie, the joy of a fresh page. 

After a summer of moving, building, and a little bit of chaos, I’m grateful for the harvest — not just the metaphorical one, but the pace of this season. A little quieter. A little deeper. A little more sure of itself.

In the Studio

ICYMI: I got new business cards  🦢 I’ve been itching to see my branding on something I can hold, and they turned out even lovelier than I imagined. Beautifully done by the ever-talented @somos.studios — you made a small thing feel so special.

In the Template Shop

Over in the template shop, Palmer continues to get so much love. I’ve especially been enjoying seeing how you’re implementing her into your own brands — like this recent launch by Carla Castilla (obsessed). A quiet reminder that templates can feel soulful, intentional, and completely your own.

If you’re feeling the pull for a fresh website before the year ends, she’s your girl.

Also, new(ish):

→ A HoneyBook Collection for Coaches (she’s pink, soft, and so intuitive — even if you’re not a coach)
→ A dreamy new website template called Monroe is joining the lineup soon. Think vintage, romantic, soft storytelling energy. Waitlist’s open to be the first to know when she drops.

Design Inspiration

I’ve been loving what I’d call “elevated scrapbook style” – textured paper, imperfect edges, layered elements that feel collected. There’s something magical about tactile design showing back up in digital spaces. 

And of course, I can never resist a script font that sits between handwriting and classic calligraphy. Slightly nostalgic, human, elegant without being fussy.

Color Notes

This month’s palette is anchored in velvet brown – rich and just right for fall – balanced by a soft, creamy neutral. Together, they feel warm and grounding.

Currently Listening

For all the moments of quiet work (planning, designing, dreaming!) I’ve had my Deep Work playlist playing on loop.  It’s gentle, moody, and keeps me anchored. As we step into the season of harvest, I hope it serves you, too.

Journal Prompt of the Month

I’ve been slowly working my way through @wildehousepaper‘s journal this year (highly recommend), and the upcoming month’s intention, Desire, has been sitting with me.

For me, in this season, desire feels a lot like curiosity. The pull to look more closely at the way I create, the way I share, the way I build. If you’re someone who also likes to dream a little from month to month, here’s a question I’m carrying into October:

What might unfold if you let curiosity lead the way in your work and creativity?

Until Next Month

And just like that, we find ourselves on the edge of a new season: slower, softer, and a little more golden. I hope whatever you’re building this fall feels aligned, nourishing, and quietly powerful.

Here’s to making space for what matters, and letting curiosity lead.

September in the Studio

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9/29/25