The Importance of Branding: What It Is & Why It Matters

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In the era of social media, we have seen an incredible boom in this little thing called “branding”. With influencers striving for our likes and giant companies making TikToks, branding has become a house-hold term. The importance of branding is more evident than ever before.

Many people associate a brand with a label or an image. When we think of Target, we think of their iconic red logo. When we think of Nike, we think of the swoosh. But branding extends far beyond a graphic.

Branding is the intentional combination of voice, values, and visuals associated with a business.

It is the collection of thoughts, feelings, ideas, and more that create an all encompassing experience. Branding is the emotive response that lingers in a person’s mind after interacting with a business.

Maybe you’ve heard your friends allude to this idea of a “personal brand”. We buy clothes that fit a certain look we are striving for. We add songs to our curated playlists because they fit the vibe we want to embody. While it might rustle some feathers, everyone has a personal brand. In fact, every single entity, businesses and beyond, has a brand.

Now, don’t hear us wrong. We are in no way saying that all things, people included, are commodities. Rather, just as people have their own unique personalities, businesses have the same thing.

And as a personality is to a person, a brand is to a business. The importance of branding is to clearly define that personality in order to introduce your business to the world with clarity and confidence.

The Importance of Branding

Now you might be thinking “What does this have to do with me? My business has a logo, I am fine!”.

While we immediately think of Target’s logo when we hear their name, there is more that comes to mind as well. Feelings like approachable, warm, friendly, aspirational, even addictive! These feelings didn’t just happen because of your personal experience with Target. This emotive response was intentionally and strategically designed.

Think about it this way: Many people dream of becoming a healthier version of themselves. The type of person who wakes up early, exercises more, cooks more, reads more, and is a happier human. But these same people often get discouraged by the idea of creating a routine. It feels limiting. It feels like our freedom and spontaneity is being stripped away. Habits and routine often get a bad rap for feeling monotonous and dull.

In his book Atomic Habits, author James Clear explains that whether they know it or not, all people already have routine and habits. Whether we call them good or bad, we all live according to our habits. The only difference is that many of our habits were formed without us knowing it. Staying up too late, scrolling TikTok too long, not waking up on time.

The habit will be there, whether we intentionally set them or not. So wouldn’t we rather be people who mindfully set good habits? In the same way, you already have a brand. You might have a logo. But what are the thoughts, feelings, and ideas associated with it? What is that lingering emotive response that sticks around in people’s minds when they see you? The brand will be there, whether we intentionally design it or not. So wouldn’t we rather be a business who has mindfully designed a strong brand?

Closing Thoughts

Branding is the intentional combination of voice, values, and visuals associated with a business. Whether you thoughtfully designed it or not, your brand is communicating to the world “this is who I am”. It is up to us as the business owners to know what the narrative is and to refine it so we can step into our businesses with confidence. The importance of branding goes beyond beautiful visuals. It is a vital key to a brand that attracts your audience and allows you to reach your goals.

To learn more about brand identity design, visit our services page here.

(Client Reviews)

I absolutely loved how quickly everything came together and the easiness for me. I feel put together, professional, and finally feel like my brand and website really speaks to my business and personality - truly giving people a feel for what it is like to work with me.

Sydney Jeter Photography

"I' a so excited to share my new brand & website with the world!"

Abbey just gets me - I love how I can just word vomit everything I'm envisioning (often without making a whole lot of sense) and she somehow always delivers exactly what I wanted. I'm so excited to be at a place in my business where my heart, my work, and now my branding and website all reflect my ideal client. Abbey is gifted at seeing the vision before you even really know what it is - such a visionary! 

Madison Ashley Photography

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Abbey understood me personally, professionally and artistically. She allowed me to be myself and tell her exactly what I wanted instead of inserting her own personal wants and desires. Anyone looking for help in this area needs to look at Abbey's work, swoon over it for a bit, then book her immediately! 

Sarah Millikan Photography

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Abbey's work is nothing shy of impressive, thorough; it derives from her compassion in her line of work. She not only is very charismatic, but she goes above and beyond for all of her clients. Studio Gail elevated my wedding photography business and I will forever be thankful!

Ashley Lotus Photography

"Abbey is truly an artist. book her now!"

She is able to make beautiful work that is timeless. I sent my close friends my new branding to see what they thought. Every single one of them responded with, "This is so you." I think that is is truly so impressive that she was able to create such a fun product that truly reflected who I am.

Lexi Chase Media

"Abbey is educated in design - she knows the rules to break them."

When I first began searching for a designer, I feared that I couldn't find someone whose full heart & soul was invested into what they do. Abbey is such a visionary; she will FEEL what you want without you having to say much at all. From someone who has had trust issues with investing in my design before, I trust Abbey with my life. Book with her now!


Kassidy Ilayne Studios

"I felt like I made a new best friend through the screen"

She is so talented and above all just such a sweet person. I could tell that she truly cared about me and wanted to make sure that I was happy. She did everything she could to make the process stress free and easy. I finally feel like my website and brand reflects the style and aesthetic I have spent so many years building. 

Asya Shirokova, Founder of Asya Photography

"Abbey is amazing! professional, kind, responsive..."

I was having trouble connecting with my ideal client's style & mission-wise. She strategically designed my website to reflect my style, mission, and brand values. While investing in your business can be daunting, I felt as though Abbey was very flexible and made the experience easy and enjoyable! 

Emma Melin Studios

"Abbey has been so valuable to my rebrand!"

I feel like I’m finally headed in the direction I’ve dreamed about for so long. My business is truly becoming a part of me and I’m so grateful for that. I would absolutely recommend Abbey to not only other photographers, but all creatives. Her kindness, hard work, and talent are unmatched. I was really struggling bringing my dream brand to life and she helped me do it in the matter of weeks! I will forever be grateful for her.

Moira Priest, Founder of Moira P Photography

"Abbey was a dream to work with..."

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